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DEV – I like my espresso #000000

Find out how to get to the top to see a cat bunk bed. (Yes, of course!)

In today’s model:

  • We have an exciting affiliate offer that we will not refuse from WP Bureaucracy.
  • Twenty Twenty-five and the like, the grand, transitory thing about the passage of time, man.
  • How to ensure your wordpress webpage (and XML sitemap) are not translated incorrectly.

Out of Print: What’s New?

We love you too, WP Bureaucracy!

We were extraordinarily pleased not to have seen WP Bureaucracy become a member of the conditional common sense birthday party too far back. And not even a decade too temporarily! (what’s that long ago right here)

Innovative! Fresh! I imagine this really makes the Gravity Bureaucracy tremble. Tremble, I say!

Or it might be more likely because Forminator (which has been making this stuff freely available for eons) continues to take over the wp.org plugin repository.👀

Not that they are too scared. I suggest that buying forminator.com (and redirecting it to WP Bureaucracy) is not really a sign of a person who is scared. Absolutely not. Also, it is trendy.😎

On the other hand, and it’s probably worth mentioning, not long ago we received this fantastic offer from Awesome’s WP Documentation division:

I would like to invite you to join our affiliate programs, which start at 20% (and can increase based on your power). We can discuss additional benefits for you, such as free licenses and custom code.

Oh man, that’s so nice of you trying to remember us! We’ll think about it and get back to you again😀

wordpress Playground has made the world your uhh… playground

You can use wordpress on a plane, you can use wordpress on the train, you can use wordpress here and there, you can use wordpress everywhere!

*Um*

Sorry, that was pretty Seuss-spicy at one point, but we were just thinking about all the places you’ll go.

Okay, now we’re going to save you a lot.

If you’ve ever wanted to continue collaborating on wordpress Playground, even if you’re on a train, a plane, or somewhere in the middle of nowhere with a fox in socks but no internet access, you’re in luck.

wordpress Playground is now available in offline mode and can be installed as a cutting-edge web app (PWA), so you can expand your ideas on the go.

Fun circumstances for those jet-setting digital nomads and productivity hackers who want to keep working every second possible!

Or, for anyone who wants to grab their laptop and a walking stick and venture into the woods and never look back. Good luck out there!

Psst… If your wordpress Meetup group is inactive, it will be removed

Now is a great time to check out that wordpress Meetup group you almost forgot about because you created it earlier.

If it hasn’t been vigorous for a while, it will be given the boot by September 16, 2024, as community staff will do a good cleanup.

Here is the list of teams that have been marked for removal, so if yours is there you will need to email [email protected] before the deadline.

Hey… now that you no longer need a stable internet connection to use Playground to showcase wordpress to new Meetup members, you can most likely host your next Meetup somewhere far away and exciting… like out on the moon or in amazing, sunny Hell, Michigan*.

    *We almost felt guilty recommending you go to Hell, but after looking at that tourism data webpage, it really does look like a fun place to be.

Twenty Twenty-5 is coming.

Last week, wordpress introduced the unlock team for 6.7 and also announced that the default theme for the next release will be Twenty Twenty-5 (no surprise there…)

When wordpress issues arise, you often hear a number of high-sounding descriptions that sound like they were whispered by an art student wearing a beret and smoking a small cigarette.

This is no exception:

Glimpses of natural excellence and ancestry woven into the theme evoke ideas of impermanence, the passage of time, and assured evolution.

I suggest, come on. It’s a website theme, not a Georgia O’Keefe painting.

HOWEVER, we have to admit that it looks quite nice and elegant, and it fits perfectly for personal blogs, video portfolios, data web pages and online shops.

The new theme will be fully compatible with the Internet website editor and will use new design tools, such as the grid block and construction/section types.

Do you have any opinions on this?

Suppose I need a more or less natural, excellent and transitory look?

Love it or hate it, you can jump into the Figma report and leave your comments. Or, tune into our weekly Slack meetings in #core-themes to chime in (hat optional).

New Annual Web hosting Plans: We’re Ready to Lock Them Down (If You Want Us To)

So far we’ve just been taking it month by month… without really thinking about the long term.

On the other hand, we are in any case able to make a long-term decision.

What do you think?

Will we have to spend all the years together?

Idea Blogging Statistics

  • On average, wordpress usage has increased 12% annually since 2011. Smartly on the right path to conquer the industry, have a nice day? (Supply)
  • It seems like no more than one percent (0.2%) of people who use wordpress plugins actually make the effort to review them. (Source)
  • After English (52.1%), the most used languages ​​on the web are Spanish (5.5%), German (4.8%), Russian (4.5%) and Japanese (4.3%). (Source)
  • At least 13 thousand wordpress web pages are hacked every day. Ummm damn! Check out those dodgy plugins! (Supply)
  • wordpress web pages are 6,208 times more likely to receive direct mail than actual comments. *sigh* Apparently bots work harder than us! (Source)

Insight: wordpress Translation: How Can I Make It Work?

56% of wordpress web pages are created in languages ​​other than English, and the choice of non-English language web pages is increasing.

There are obvious reasons to translate your wordpress website, such as making your web page accessible to a global audience, growing your customer base, and of course, making sure that scary little green owl doesn’t kill you in your sleep.

There are many plugins that promise to do the trick for you, when used in conjunction with TranslatePress, Loco Translate, WPML, and Polylang.

On the other hand, what should you take into consideration when it comes to translating your web page?

Continue to discover the know-how quite within reach (je suis vraiment désolé) and the pitfalls to watch out for.

First, decide if you really want a multilingual website.

Translating your wordpress website will take a lot of work, so consider getting international visitors to your website first. There is a great guide here on tips on how to use Google Analytics to figure out what languages ​​your visitors have set in their browsers.

Also, consider the importance of the highest quality and accuracy for the subject of the website content. Is it a website that sells services and products where there is no room for confusion, such as law, medicine, or finance?

Beware of AI-powered translations

Not long ago, WPML introduced their AI translation engine, using the OpenAI API to analyze all the context of your content to create translations that could be “perfect or near-perfect.” They claim that their upcoming AI assistant feature Maiya will perform “better than human” German, Spanish, French, and Portuguese translation for your wordpress web page.

On the other hand, we are skeptical. While AI translation can be impressive, it will delve into nuance and cultural context and is completely ready to misunderstand the subject matter of your web page content. It is always worth using a human translator to proofread your AI translated web page to avoid mortifying mistakes.

Make sure translation works properly with Yoast

As Xevi Baena Ortigosa states in this forum post, machine translation with DeepL has probably caused serious problems with the Yoast plugin.

Might be able to explain why the XML sitemap doesn’t update as it should for translated URLs, resulting in 404 errors everywhere and a messed up web page. “Hallo Welt” for sure!

Keep this in mind and test accordingly to make sure the translation doesn’t ruin everything. Google suggests using URL building that makes it easy to geotarget your website, with a specific space for each country for each language.

Imagine using hreflang tags

Hreflang tags are a way to mark translated pages of your website that may be similar, meaning, on the other hand, they are aimed at different languages.

They are great for search engine optimization because they make it easier for users who speak different languages ​​to find the correct format for the web page, and they usually solve the problem of content reproduction as well.

Here is Yoast’s helpful information on how to apply hreflang to your website.

Good luck and good odds!

Blogs and Properties You Shouldn’t Move

Does wordpress need to RELAX with the growing number of new choices and instead focus on a unified dashboard? Paul Charlton of WPTuts thinks so.

It’s an era-defining moment for the WPwatercooler podcast after a 12-month run. Check out their closing episode and say goodbye.

Did you know that Usain Bolt’s website was built with wordpress? It obviously needs to load very quickly.

On WPTavern Jukebox, Katie Keith and Matt Crowell reveal the secrets and techniques of a successful wordpress product. Spoiler alert: it’s keeping your customers interested and making it easy to use. Who would have thought?

David Bushell concludes that AI is simply “disappointing shit.” Come on, David, tell us what you really think!

Coffee destroys distractions

Test yourself: can you tell which images are the result of AI and which are real?

Combine problems and figure out what happens, without risking blowing yourself up in the process.

Want a sniff? There’s a pay phone in Washington, DC that dispenses jokes to anyone who answers it.

The (shameless) correlation between per capita margarine consumption and the divorce rate in Maine.

If the Moon were just a pixel. Aka. a boringly correct map of the solar array.

Wikipedia article titles that can be sung along with the TMNT theme song.

And of course a cat bunk bed.

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How Wistia Got An Absurd Zoom With Two-Pizza Bundles

Chris Wild once raised $17.3 million in debt to do a leveraged buyout of his private company.

At the moment, that company is a $67,000 video promotion platform. I met with Wistia’s CEO to hear how he increased Wistia’s product updates six-fold, or 6X.

Lesson 1: Every now and then, just move with your instincts.

“Two-pizza crew” is a Jeff Bezos term for a ramshackle business methodology. Ideally, teams should be small enough to make two pizzas. That’s about 5-8 people. (Unless, after all, one of you is a college student. Then it’s about one or two people, haha.)

After years of overly elaborate approaches, Savage put Bezos’ philosophy into practice.

Before switching to two-pizza teams, Wistia introduced 12 product updates each year. This included a brand new webinar tool and new interactive video components such as in-video quizzes.

After restructuring its product teams and simplifying its strategies in 2023, Wistia introduced 72 updates, which is 6 times more than in the previous 12 months.

How? By means of the turn distant from impeccable avenue maps and memorable internal communications, and against innovate based on customer feedback every two weeks.

“This change has fostered a more dynamic approach to product development and feedback, and has encouraged constant evolution and learning across all teams,” Savage tells me.

Its two-pizza teams are made up of product managers, designers, technical managers, and engineers. They basically work like a small business within a business.

The vital factor for innovation is the creation of small teams that work in the best way a startup can: in rapid sprints.“, he says.

Screencap of Wistia updates.

Supply of symbols

This is the AsAlternatively, what I look for most appealing is the Why: Previously, Savage says his employees consistently proposed bulletproof, data-driven tasks, but gut-driven projects, often based on limited customer feedback, were shut out.

“The information may have had very limited exposure, so it wasn’t at the top of the checklist at all,” he says. “Instead, it seems like some of those ideas were some of the most impactful. It completely changed Wistia as a company.”

If your employees are constantly updating in-house clinicians and crafting sophisticated presentations to present to management, you might ask yourself: Is this helping to improve the effectiveness of your work?

Lesson 2: If more than one person likes something, share it.

Savage has a burning opinion: If you can get 10 people to love your product, you can get a thousand people to love it, too.

He is so convinced of this concept that he claims that “there is no need to do extra checks” every time you have demonstrated that some people think it is a good idea: “We tend to underestimate how common an experience can be and rely too much on quantitative data.

Sometimes gut-driven ideas don’t get expressed because you don’t really feel like you’ve been given the information to re-examine them. Alternatively, if you rely too heavily on quantitative knowledge, you’re likely ignoring real-time feedback that could lead to your next big idea. (Uber is famous for starting with little or no information to bolster its thinking.)

“Focus on your first satisfied customers, decide what they like, and keep doing it.”

Lesson 3: Focus on what works to scale faster.

Savage is candid about his early mistakes: “To begin with, I honestly didn’t know how far we could go with Wistia. This can be a pretty easy mistake: when leaders get something that works, instead of doubling down on that type of activity, they diversify to reduce the odds.

Savage understands the temptation to add new choices or products to your repertoire, but he firmly believes that just a few options are enough to drive shopper behavior.

“If you just want to double down on those problems, you might be able to expand sooner.”

Keep it simple, focus on one product or service, as it will most likely consume 90% of your adoption, and you will take off.

Curious to find out how artificial intelligence is changing the world of endless video? Check out my interview with Chris LavigneProduction Manager at Wistia

Lingering Questions

Each person we interview provides us with a question for our next phase of outreach.

Last week, Anna Sokratov, brand manager for a particularly disgusting-tasting liqueur called Jeppson’s Malört, asked us this question for Savage:

What unconventional promotion method would you like to adopt and the best way you would go about doing it? something aren’t you finished yet?

Attack: My instinct is to look for inappropriate product placement in a summer blockbuster: the dream could be like the next one Unimaginable problemEthan Hunt must use Wistia to decipher something.

And it’s a scandal: it should be a really exaggerated product placement.

Savage’s question for our next promotional acquisition: Is there something you do that works so well that you’re afraid to tell others about it?

Come back next Monday for the answer!

Click here to enroll in the Master in Marketing

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