The Rise of Unsecured SaaS Equipment as Lead Magnets (And How Entrepreneurs Can Benefit from It)

As Tom Orbach, head of promotion and advertising for Wiz, says, “mini equipment is 10 times stronger than free practice.”

For twenty years overall, tech marketers have been giving away e-books and PDFs. I think Orbach would agree that this era is coming to an end.

Because of artificial intelligence, no code, and outsourcing, the smartest tech marketers these days are giving away mini software tools… just at no cost.

This is something I like to call a “wild promotion and advertising tool.”

Exactly, here’s how it works.

What is the unfixed promotion and advertising tool?

In MBA reporting, unfixed instruments are referred to as ‘loss leaders.’ A loss leader is a free mini product that can trick customers into purchasing a larger product.

For a perfume company, it will elegantly be a free perfume trend at the mall. For my homeland gas station, Wawa, it was once the bulk express every Tuesday of 2024. Now, in technology, the norm is to offer unfastened tools to get you through the door for paid ones.

On the other hand, how do you decide which mini instruments to build?

There are two ways number one:

1. Look for low difficulty, high volume keywords.

The goal is to attract just a few tourists who might be interested in your paid software.

Now you won’t rank as the number one keyword of your House of Passions in a day, on the other hand mini tools are like mini bets. Each mini tool gives you a better chance to score higher for your number one most important keywords.

Use tools like Ahrefs to ferret out keywords that might be low difficulty keywords with a 0-5 spherical KD with as many keywords as possible. Even just 1,000 searches per month is a great place to start.

For example, the important word “social media supervisor jobs” has a keyword scenario of between 0 and 7,200 searches every thirty days. If you are an AI resume writer or hiring platform like Indubitably, you may need to start an open AI resume writer in particular for social media managers looking for work.

Here’s another example: The keyword “Instagram giveaway template” has a keyword scenario of between 5 and 500 searches per month.

If you’re an image presentation platform like Canva or an advertising company that serves manufacturers doing giveaways on Instagram, you may need to create an AI Unlocked Instagram Giveaway Template Builder using something like OpenAI’s DALL-E style or Midjourney.

2. Look within your product for choices that may be loose tools.

Will you have choices to provide that may be unfixed tools?

For example, if you are a private finance app, it is most likely a compound interest calculator. Or you are a video enhancement software, most likely it is an unlocked video resizer. The decisions are endless.

Expert Tip: Of course, don’t reveal all the secret sauce of your software. On the other hand, for most events you will have the chance to find at least one to offer for free.

As it appears in Follow

Let’s use me for example.

I run a meme promotion and advertising software called Memelord Applied Sciences.

One night expired, I couldn’t sleep. So, I did some extensive keyword research on Ahrefs and noticed that the important word “meme png” was once low difficulty and high volume (0 keywords and 4,000 searches per thirty days scenario!).

I’ve already created an AI background remover for memes, so I took that service and created a PNG Unfastened meme maker. It’s exactly the same service as: simply given away for free.

And most likely, I’m only paying a little bit of API commission every time someone uses the tool, on the other hand I’m already seeing signups at no cost (and with 0 promotions!).

Supply

That’s right, here are some more personal examples.

I also noticed that the important word “advertising and marketing memes” was once very low in the keyword scenario and relatively exaggerated in the number of searches (scenario with 2 keywords and 1,200 searches per month).

So what did I do? I’ve created a tool for marketers to get meme inspiration: a no-code, searchable, filterable essential gallery of advertising and marketing meme examples.

Just like the author of the PNG meme, I’m already seeing signups from this unblocked tool that can simply be used in an instant for seo – no promotion required.

On the other hand now they are not the only available example out there.

The e-newsletter platform Beehiiv offered an LTV calculator to calculate the lifetime value of your subscribers. HubSpot has an AI search grader that gives you an overview of how powerful your brand is in AI search results. Wiz offered a loose QR code generator.

And I have excellent data: You don’t need to be a VC-backed industry or a big brand to create unconstrained tools.

How marketers can get started

I’m a scrappy, bootstrapped founder building loose tools, and I first came across this promotion and advertising tactic when I was head of expansion at Product Hunt.

I noticed those crazy solo founders, and realized that you no longer need to have a million-dollar variation to create free software. (In fact, it will be even easier for solo hackers and startups because there is much less oversight, little to no modules, and minimal need to achieve explicit ROI.)

Marc Lou is one such solo software founder and a great consultant of loose tools.

“I’m a developer and I really enjoy making apps,” he explains. “On the other hand, I also need advertising and publicity to pay the bills. Promotion and advertising of free tools are symbiosis. It consists of launching free and viral mini-apps to market your number one startup.”

Supply

Lou recommends the following guidelines for best results:

1. The tool must be unlocked – this is the best way to create a viral loop.
2. One portion is enough. It should be super simple.
3. The establishment must say exactly what the tool does. This is how people take note and search on Google.
4. The experience must start from the home page. Visitors do not need to register or click on links.

Matt Merrick is another solo hacker who builds loose tools.

“Over the years, I have built over 100 unlocked instruments. And every time I’m amazed at how they pull it off,” Matt walked me through using DMs on X.

“The process is discrete: I start with a keyword related to the page I’m working on (like ‘color’) and ask ChatGPT for ideas for free tools to complement it. My simplest focus is low competition, high search volume keywords to rank fast and powerful guests.

Free tools naturally attract views, backlinks, and internal authority. My Web Page Area of ​​Interest The equipment contains over 20 unsecured tools and is starting to rank bringing sales of unsecured products.

Merrick has devoted his entire career to promoting and advertising wild tools.

Why?

Because we are entering the era of promotion and advertising of unfixed tools.

Free e-books are AS 2010s. The 2020s and before are all about unfixed software.

So, let me ask you: what loose tools can you assemble?

Consider this for a minute. Take a minute to look at your product without costs as ideas. Go to Ahrefs Key Phrase Generator (some other unfixed tool) to optimize your search.

So, pick up a Crimson Bull, transfer, assemble some unlocked tools, and set them free!

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