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Simple ways to transform digital groups into close-knit communities: Radha Agrawal’s confirmed guidelines

Our clutch this week once led 40,000 people in a huge virtual dance party for Oprah. (Oprah!) As someone whose dance moves resemble a malfunctioning robot, I can admit that the idea seemed extraordinarily awkward to me. On the other hand, staring at the videos made me sense that Agrawal understood something: people are determined […]

Our clutch this week once led 40,000 people in a huge virtual dance party for Oprah. (Oprah!)

As someone whose dance moves resemble a malfunctioning robot, I can admit that the idea seemed extraordinarily awkward to me. On the other hand, staring at the videos made me sense that Agrawal understood something: people are determined to connect.

Radha Agrawal is a local architect, public speaker, and entrepreneur, helping companies (like Meta, Nike, and Campbell’s) create stronger communities within their workplaces. She is also the founder of DAYBREAKER, a morning dance party in 33 cities around the world.

Let’s get into his 3 tips for cultivating your own place.

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1. You want a local architect. (And no, not the intern.)

Before we scoff at an old senseless argument about “community” and “friendship,” let’s take a superb and laborious look at some numbers:

  • In 2023, only a third of employees were engaged in their own artwork
  • Disengaged employees represent $1.9 trillion in misplaced productivity
  • 92% of professionals say that maximum engagement = happier customers

Or, believe a personal example: I met my best possible best friend, Kristen, at the office a few years before. She is now the maid of honor at my wedding ceremony and I advised Radha to turn down a job elsewhere even if they offered me $20,000 more because I could a lot So continues my weekly custom of gossiping in the HQ coffee garden with Kristen.

Crew has the ability to keep employees happy, engaged, and willing to go above and beyond to keep the money flowing for what you’re promoting.

To cultivate a local, you need to prioritize it.

“You want to hire a local architect – and I don’t suggest leaving the method to the amateur intern,” Agrawal advised me. “Your chief community officer should be presented with the same level of seriousness as a promotion, advertising and marketing manager or a CEO.

Whenever you have your CCO, you’ll want that buyer to sit down with the highest in each department to grasp the needs behind each service.

“In a disaggregated work-from-home atmosphere, it’s difficult to build some sort of camaraderie and loyalty within a company without first understanding who the people are behind each department. You will be able to learn about miniature ecosystems within the company and channel them all into one cohesive value alignment,” says Agrawal.

2. Works of art are not just for churning outand burning.

Agrawal recognizes that loneliness exists at all levels, whether or not you’re a CEO, a heart manager, or a new intern.

And Agrawal firmly believes that art is typically a solution to that loneliness. In fact, she met her non-public husband in an administrative center.

You need to keep in mind that workspaces don’t appear to simply be spaces to churn and burn. They are spaces to socialize, and it is the location where you actually get your social connections necessarily essentially the most.

Agrawal believes it is a pacesetter’s responsibility to decide how each shopper in his group wants to mingle.

She, for example, is among the newcomers in her private group: “I, as the founder of my company, want to know and be informed what the younger members of my group want. What would they like? How do they socialize? How can I make them stronger in their camaraderie? That level of pastime is so essential within a group.”

My socializing preferences? Two words: Late night margarita.

3. Offsite, offsite, offsite.

During the pandemic, I remember all too well the uncomfortable attempts to connect.

Zoom on happy hours. Distant treasure hunts. Virtual curiosities.

The issue was once cool, but it definitely wasn’t as powerful since then a offsite company HubSpot hosted the remainder of March (which ended with a group outing to a karaoke bar, where we introduced the house to a transferable version of the Celine Dion song My other half will move on).

Agrawal highlights the importance of having off-site corporate headquarters as an opportunity to keep employees motivated and engaged. Also encourage additional consistent in-person events if possible.

“The essential part is to give it a name and give it a cadence. There is a sense of belonging that you may increase when you believe in energy, intentionality, and home.”

Agrawal gave me some examples: In all likelihood your company hosts a monthly poker night, or creates a roller skating group that skates in silly costumes once they catch up on the quarter.

If having everyone in person isn’t an option, can you encourage mini meetups in numerous cities? And if not, how can you make virtual connections easier?

The best solution is that ask your employees: What would actually make them feel more excited about showing up to the artwork every morning?

“Too often we think of community building as simply sitting on chairs, and then again not really as people, with an allowance for the feelings of souls.”

Imagine, those who take into account sentimental souls can account for almost 2 trillion dollars of misplaced productivity: keep them as people, and it’s nice to be shocked by how it affects the bottom line.

Click here to enroll in the Master in Marketing

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Simple ways to transform digital groups into close-knit communities: Radha Agrawal’s confirmed guidelines

Our clutch this week once led 40,000 people in a huge virtual dance party for Oprah. (Oprah!) As someone whose dance moves resemble a malfunctioning robot, I can admit that the idea seemed extraordinarily awkward to me. On the other hand, staring at the…