Whether you or not, you are not an irreducible fan of the Super Bowl or, like me, you need to take a look at excellent owls, you have to admit: the Super Bowl advertisements are quite fantastic.
They are also quite expensive. And yet, Fox, which holds the rights to the Super Bowl Lix, simply purchased all the ads for the great game on February 9, 2025.
Let’s take a look at what goes to the most expensive TV ads on this planet, as they have so much appreciated during the history of the great game and what the producers are actually leaving.
Summary
How much is an advertising value of the Super Bowl value?
It is a bit difficult to put a pile at the cost of an average television ad, not super-super, since the numbers can vary from about two hundred thousand to many million dollars. On the other hand, we give this question a context:
- In 2024 (Kansas the Town Chiefs 25 – San Francisco 49ers 22), We and the Canadian advertisers have spent a estimated $ 69 billion On TV Selling. This is the GDP of Costa Rica.
- THE Perfect 10 television advertisers within the United States-we are talking about producers such as Geico, Burger King and T-Cellular- After a average of almost $ 7.5 million every week in 2023 (Chiefs 38 – Philadelphia Eagles 35).
- Sales of advertising products in the early evening – Those are the announcements you will see on TV networks number one between about 20 and 23:00 or 19:00, depending on your time zone – they were scheduled to hit $ 19.12 million in 2024which is actually a slight decrease since 2023.
The “Loretta” advertising of 90 seconds of Google from 2020 Super Bowl (Tampa Bay Bucananeers 31-Chiefs 9) appreciates the search for $ 16.8 million ($ 20.5 million at the moment).
By performing a little more, let’s take a look at the 5 more expensive advertising posts than 30 seconds during the television season of the 2020/21 broadcast, in line with a record record:
- NBC Sunday Night Football: $ 783,718 in step with CEO
- Fox Thursday evening football: $ 624,626 in step with CEO
- NBC this is us: $ 476,352 in step with CEO
- NBC The voice (Monday): $ 254,224 in step with CEO
- Fox’s The masked singer: $ 225,764 in step with CEO
The prizes season is also a catnip for advertisers, with a 30 second point during the 2024 Academy Awards that command an average of $ 2.2 million.
The announcement of “Forward of Alexa” of 90 seconds of Amazon from Amazon Value $ 16.8 million ($ 20.5 million currently).
In 2025, the advertising points of the 30 seconds super Bowl purchased for more or less $ 7 million per pop. This is almost 220% more than a place at the Oscars and almost about 800% more than an atypical season on Sunday evening of football.
And this is simply a air The announcement – Once. It does not take into account the spokespersons of famous people, who are gaining $ 1 – $ 3 million each; Magnificence more sensitive and corporate costs; Production and post-production costs; The sales value varies for the announcements themselves.
Lately, between 70 and 100 advertising, they have aired during each game of the Super Bowl, together with 40 spherical advertising minutes.
In 2012 (New York Giants 21-New England Patriots 17), the announcements of the Super Bowl appreciate $ 3.5 million ($ 4.9 million currently) for a 30 second point. The Goldsbergian Music Machine of Chevrolet and Ok Transfer took 4 months of preparation and for a value of $ 500k – $ 1 million to offer ($ 700k – $ 1.4 million at the moment).
Some producers grab the directors of Hollywood decorated for the shoots and while the numbers are difficult to return with the use again, it is protected to assume that the directors collected some money:
- The Coen Brothers directed 2017 (Patriots 34 – Atlanta Falcons 28) Mercedes AD, a tribute to the film for motorcyclists of the counterculture Easy Rider.
- At the 1984 Super Bowl (Las Vegas Raiders 38-Washington, DC 9), a Ridley Scott Orwellian announcement offered Apple’s first Macintosh PC.
- David Fincher has directed a Spavaldo Brad Pitt in “Beer Run” of Heineken since 2005 (Patriots 24 – Eagles 21)
While you have also seen a Super Bowl, you probably know the producers involved, usually an important name in technology, food, PC and beer. Budweiser, Booking.com, Dunkin ‘and Volkswagen were
Favorites of the terrible bowl of 2024.
Although Google and Amazon share the identification for the most expensive advertisement of the Super Bowl, the king of Beers is the king of the advertising spending of the Super Bowl. Anheuser-Busch spent about 470.5 million dollars for his Budweiser ads wildly with style between 1967 and 2020.
In 1999 (Denver Broncos 34-Falcons 19), an advertising value of the $ 1.6 million Super Bowl ($ 3.1 million at the moment).
84 Lumber “The Journey Begins” Value of $ 16.2 million in 2017 ($ 20.1 million currently), making it one of the most expensive super bowl ads in history.
How much can you acquire with the value of an announcement of the super Bowl?
The masses of 1000 burn a hole in the pocket, on the other hand the time limit for a lix of the Super Bowl are unnoticed? Just right here’s what else you will have to spend $ 7 million on:
* It is illegal to possess an owl as a pet within the US quantity in line with the saving estimates of the wildlife and zoo that feed large cornice owls.
What
now no The $ 7 million value is a tool like
Advertising hub or ours
advertising control device. You will have the opportunity to assemble or organize your advertising campaigns, whether or not you are targeting football fanatics or very good owl enthusiasts.
How the prices of the Super Bowl ads over time have changed
The Super Bowl principle was once as soon as built in 1967 (Green Bay Packers 35 – Chiefs 10) and NBC and CBS charged to manufacturers $ 37,500 for each ad, or about $ 360k in money of the moment.
A decade later, in 1977 (Oakland Raiders 32 – Minnesota Vikings 14), producers were doing over $ 125k (at the moment about $ 675k). In 1987 (Giants 39 – Broncos 20), 30 seconds evaluate $ 600k ($ 1.7 million currently); With the use of 1997 (Packers 35 – Patriots 21) was once as soon as $ 1.2 million ($ 2.38 million at the moment).
The 2010 Betty White announcement of 2010 (New Orleans Saints 31 – Indianapolis Colts 17) is estimated that it has $ 4 – $ 5 million (at the moment $ 5.8 – $ 7.3 million).
Another decade, every different (million) Buck (S). In 2007 (Colts 29 – Chicago Bears 17), the announcements were on average $ 2.39 million (at the moment $ 3.72 million); In 2017, it was once not just $ 5 million ($ 6.5 million at the moment).
Is the cost of an advertisement of the Super Bowl is the cost?
The fast solution: maximum certainly no longer. With the exception of you, the promotion, advertising and marketing for an emblem with an unquestionably great promotion and marketing value and marketing value, a single $ 7 million spot is not even on the table.
On the other hand, for the producers who have spent approximately, the ROI can also be essential, with Super Bowl ads inside the Zeitgeist for many weeks before and after the great game. (I don’t look at the Super Bowl – On the other hand I definitely look at all the ads after I’m online.)
AND 123 million of the US target audience watched Super Bowl LVIII – Second simpler for the landing of the moon – and almost a 3rd audience says that advertising is their favorite part of the game. Your $ 7 million ad is getting a amount of eye bulbs on it.
In line with Kantar’s analysis in 2021, “The announcements of the Super Bowl delivered an average efficiency on $ 4.60 investments (ROI) in step with Buck spent, with many producers inside the double figures.”
Brad Adgate, described as a media analyst veteran, recommended New York instances in 2024, “in this fragmentation technology, the super bowl is what television was once as soon as”.
It is undoubtedly the only real live in the mass market of the twelve months, reaching almost any demography. Excellent seems to be producers like Nyx and where they have included or returned to the advertising game of the Super Bowl, making the lack of someone who thinks that football is not for girls, girls or drag queen.
In an interview from 2024 with NPR, Maria Rodas put the Roi of an announcement of the Super Bowl in simple words. Rodas is a professor of promotion and advertising and marketing at the Faculty of the Urban-Champigning Illinois, and a large “self-discounted” fans of the Super Bowl announcements-of his circle of relatives, speaking is during the game on the other hand not no longer during advertisements.
Rodas recommended NPR, “[Super Bowl ads are] Like mini-films. [Advertisers] Take on those huge celebrities. The production value is crazy. And so impulsively, $ 7 million are certainly, as, the smallest of what they spend compared to the rest [of the money] who have started to create those. “
“Having this almost undivided attention provides a non -plausible selection for marketing experts to create a story, to actually have the ability to connect to a much deeper level with consumers”.
Categories in the Super Bowl Promuover
This connection is necessary, whether you have not been assigned a value of $ 7 million or $ 700 to announcements.
And more than some manufacturers have discovered possible choices to pay $ 7 million huge.
So do not despair when you are promoting, advertising and marketing a modest value or even varied asshole: $ 7 million can buy you over 100 million a target audience, on the other hand it cannot compensate for unhealthy advertising and marketing.
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