How Ben Rojas Rose From a Developer to the President of AIOSEO

Ben Rojas is the President of All in One seo (AIOSEO) and a self-taught wordpress and PHP developer with over 25+ years of revel in. Even if he started as a developer at Awesome Objective, he in short rose all the way through the ranks to lead all of the AIOSEO company.

In this interview, Ben Rojas explains how his background in wordpress construction paved the way for turning into the president of AIOSEO. He moreover shares his concepts on how he would get began his profession if he were to start out in recent years.

“My number one piece of advice is be teachable, be adaptable … to be able to at all times proceed to be informed, and then you’re going to increase upper through that.”

Ben Rojas – President of All in One seo

Keep learning to get the behind-the-scenes scoop from one amongst our favorite wordpress leaders.

Video Interview with Ben Rojas

For individuals who’d like to try your whole video interview with Ben Rojas, then you definitely’ll watch it underneath:

Another way, you’ll use the quick links underneath to be informed additional:

<h4 class=”wp-block-heading” id=”aioseo-meet-ben-rojas-president-of-all-in-one-seo“><span class=”ez-toc-section” id=”meet-ben-rojas-president-of-all-in-one-seo“/>Meet Ben Rojas, President of All in One seo

Forward of becoming the President of All in One search engine optimization, Ben got his get began in IT and customer fortify. Alternatively long previous than that, he began his journey as a developer. In reality, he wrote his first traces of HTML code at the age of 13 after studying from library books.

When chatting with James Agar from the WPBeginner workforce, he fondly remembered his family restricting his pc time (kids need to move outdoor and play) and working spherical this obstacle thru writing code thru hand on coated paper. He’s even stored information of the ones early efforts!

Since then, Ben has maintained an identity as a lifelong learner, which has helped him grow to be a pace-setter throughout the wordpress group in recent years. Next, let’s discuss how he discovered wordpress.

<h4 class=”wp-block-heading” id=”aioseo-a-wordpress-journey-from-support-to-web-development-to-president-of-aioseo”><span class=”ez-toc-section” id=”a-wordpress-journey-from-improve-to-web-development-to-president-of-all-in-one-seo“/>A wordpress Journey: From Improve to Web Development to President of All in One seo

After laying the rules for a longer term in web construction at an early age, Ben got a job in IT at a nonprofit workforce in 2008. This was once when he started tinkering with wordpress for the main time.

Briefly after, he transitioned to a customer fortify place for a wordpress eCommerce product, which was once known as Cart66 (now part of WP EasyCart). His plan was once to get additional acutely aware of wordpress code.

Ben in short started to artwork on his construction skills and at some point turned into a developer on the Cart66 workforce. In every single place this time, he moreover started his private facet business of writing PayPal plugins for Simple Virtual Downloads (EDD), which is now an Awesome Objective product.

Then, after a short lived profession shift and a departure from wordpress construction, Ben returned to his roots. He reconnected with the EDD group and joined the Superior Purpose workforce in 2016.

He started as a device developer for Envira Gallery then again in short transitioned to OptinMonster to leverage his strengths in PHP construction.

At the moment, he determined to start out leveling up. In line with Ben, everywhere this phase of his profession, he was once time and again construction, iterating, and excited about tips about find out how to give once more to his workforce.

“That was once my mentality. That was once the difficulty that I put in each and each day taking a look to show up, do my best so to … get off artwork once I did, and go back to my family and say, I did the best I might simply in recent years, and I’m going to go back once more at it the next day.”

Ben Rojas

At WPBeginner, we love to hear this from industry leaders!

In every single place this enhanced phase of productivity, Ben was once proactive as a contributor and helped his workforce transition to a brand spanking new JavaScript framework to boost efficiency.

After proving himself in his place and purposes at OptinMonster, Ben was once asked to run All in One seo (AIOSEO). “Principally, I went from merely being a developer at OptinMonster straight away into this place of being President at All in One seo.”

Even though he had no regulate revel in, Ben rose to the example. When discussing his early days as President of AIOSEO, he jokingly discussed, “It wasn’t without its not easy eventualities … it was once very similar to eating from a fire hydrant for the main couple of years.”

Together with studying tips about find out how to run a business, Ben discussed how his biggest downside as president was once inheriting an overly outdated codebase.

The AIOSEO workforce had to make a decision whether or not or to not assemble on top of unhealthy code or get began over. With Ben major the best way through which, they chose to rebuild the code from 0, which was once tougher then again finally additional sustainable.

His workforce was once able to rewrite AIOSEO from the ground up within of eleven months. This way, they could be providing shoppers the best product moving forward.

<h4 class=”wp-block-heading” id=”aioseo-inside-all-in-one-seo“><span class=”ez-toc-section” id=”inside-all-in-one-seo“/>Inside All in One seo

Now, let’s keep in touch additional about what Ben is working on at AIOSEO in recent years. Alternatively first, proper right here’s just a bit background on the product and its evolution.

With over 3 million shoppers, All in One search engine optimization (AIOSEO) is likely one of the hottest seo tools for wordpress. When chatting with WPBeginner, Ben moreover reminded us that “It was once the main and distinctive seo plugin for wordpress.”

At WPBeginner, we love AIOSEO and use it on all of our internet pages. You’ll be ready to try our whole AIOSEO evaluate for more information on this tough seo plugin.

For the reason that beginning, AIOSEO has helped wordpress shoppers give a boost to their on-page seo with meta tags, sitemaps, and much more.

The original plugin had a strong foundation, then again Ben’s workforce has time and again been growing the tool and its choices over the previous few years. They have built out new serve as gadgets to be in agreement shoppers with redirects, within links, native search engine optimization, and much more.

Most simply in recent years, the AIOSEO workforce presented Search Statistics to be in agreement folks see how their seo is working for them. This new native AIOSEO tool integrates wordpress with Google Seek Console.

Proper right here are a few things that Search Statistics can do:

Essentially, Search Statistics provides folks actionable insights into tips about find out how to give a boost to their content material subject material.

Ben and his workforce have received a lot of certain feedback about Search Statistics. “We’ve had a lot of people who discussed that’s what they would like. They love the facility to appear all of that right kind in their wordpress dashboard.”

In terms of Search Statistics, we totally agree. Proper right here at WPBeginner, our editorial workforce uses the tool each day to be in agreement give a boost to our content material subject material and boost rankings.

Similarly, the new Key phrase Rank Tracker helps you already know keyword rankings on a deeper stage, allowing you to analyze the SERPs additional effectively.

That discussed, the newest and most pleasurable serve as on Ben’s ideas is AIOSEO’s Writing Assistant. It integrates seamlessly with SEOBoost to offer in-depth insights into your content material subject material, along with scores for readability and keyword usage.

It even presentations you up to 30 examples of competitor internet pages score smartly for a decided on keyword that you just’re focused on. This will likely get a hold of super valuable insights and permit you to crack the very best 10 rankings along with your content material subject material.

<h4 class=”wp-block-heading” id=”aioseo-advice-for-aspiring-wordpress-developers-ben-on-adaptability-and-doing-your-best”><span class=”ez-toc-section” id=”advice-for-aspiring-wordpress-developers-ben-on-adaptability-and-doing-your-best”/>Advice for Aspiring wordpress Developers: Ben on Adaptability and Doing Your Best

For Ben, customer fortify for a technical product was once a great get admission to degree into wordpress construction. But when asked, he discussed one key piece of advice to aspiring developers is: “Get started and no longer save you studying.” He stressed the importance of coaching and the use of free online resources.

For newbies who need to change into wordpress builders, he recommends starting thru studying PHP and JavaScript to get a strong working out of the technologies that the platform is built on.

Ben moreover wouldn’t suggest neglecting JavaScript since wordpress continues to rely on it additional intently, specifically as it moves in opposition to a block improving way.

In line with Ben, if you already know every PHP and JavaScript, then studying the entire other necessary programming languages and frameworks could be much more straight forward. For instance, a strong snatch of JavaScript will make studying jQuery a breeze.

Ben moreover encourages aspiring developers to proactively search out choices in construction, despite the fact that it’s on an overly small scale to start out. For instance, he discussed it’s excellent to offer to be in agreement friends and family who may want assist with their internet website or imagine the freelance direction to get started.

In his opinion, this sort of revel in may make you additional competitive when applying for junior developer roles.

When chatting generally about advice for developers, Ben moreover discussed, “An important issue is adaptability.”

In good words, for instance, if you end up working on a product with a codebase that doesn’t align along with your individual tastes, adapting and writing your code to that abnormal will however permit you to learn something new.

Actually, he doesn’t think you’ll have to be afraid to ask why problems are performed the best way through which they’re. As an alternative, he discussed, “My number one piece of advice is: be teachable, be adaptable … and then you’re going to increase upper through that.”

“Get started and no longer save you studying.”

Ben Rojas

Once we talked with Ben further about his time at OptinMonster and discussed the importance of perspective and mindset, he cited his family as an important motivator in the back of his artwork.

“I try to instill that all the way through my kids. At the end of the day, this is going to make our world upper if that’s the mentality and perspective that everybody has throughout the jobs that they’re doing.

Going to artwork each day with that perspective, you’re going to exchange the place of job that you just’re in. I comprehend it. I’ve spotted that, I’ve felt it, and that can be every other piece of advice if truth be told for somebody starting out … being adaptable moreover has to do with this … it’s now not merely the code.”

<h4 class=”wp-block-heading” id=”aioseo-looking-ahead-the-future-of-wordpress-and-all-in-one-seo“><span class=”ez-toc-section” id=”looking-ahead-the-longer-term-of-wordpress-and-all-in-one-seo“/>Looking Ahead: The Longer term of wordpress and All in One seo

So what’s next for Ben Rojas and AIOSEO? Proper right here’s what he had to say:

“We’re going to continue to artwork on problems spherical our AI writing assistant, to magnify that, to make that upper. We’re going to be able to upload new choices and improvements.

And then our keyword rank tracking tool that we merely presented. We’re going to continue to give a boost to that, make changes there as smartly to continue to cater to our customers.

Besides that, we do have every other very good problems throughout the works that I will’t if truth be told say at the moment, then again we’re very, very excited about those.”

Ben Rojas

When it comes to the wordpress neighborhood as an entire, Ben is in a similar fashion excited.

“As a developer at heart, I’m if truth be told loving what I’m seeing, the artwork going into protection and serve as improvements. I imagine that are meant to have started such a lot sooner, and I’m if truth be told glad that it’s happening at the moment.

And then the block editor—it has a lot of room for construction, then again it’s being advanced.“

Final Concepts

Early on throughout the interview when discussing his wordpress journey, Ben jokingly discussed, “I’m now not if truth be told the kind of person who has a 5-year plan.”

Alternatively later, when asked about what’s next in his professional life, Ben discussed, “I’m loving what I’m doing. I’m excited to stay proper right here. I’m gonna be proper right here for the long haul.”

He moreover took this as an opportunity to talk all over again about his previous message of enlargement. “At the equivalent time, to kind of tie once more into where we started, I’m gonna be continuing to be told along the best way through which. And I push my workforce to do the equivalent issue.

At the end of the day, that’s what’s going to be in agreement us to continue to grow and to stay ahead. And that’s what I’m excited about … that is my 5-year plan.”

At WPBeginner, we’re having a look forward to looking at sparsely as Ben Rojas continues to lead the AIOSEO workforce with a excellent, forward-thinking, and customer-centered mindset. We actually recognize him taking the time to speak with us and for bringing us a product this is serving to us each day.

<h4 class=”wp-block-heading” id=”aioseo-bonus-expert-guides-for-wordpress–seo“><span class=”ez-toc-section” id=”bonus-skilled-guides-for-wordpress–seo“/>Bonus: Skilled Guides for wordpress seo

We hope you discovered some valuable insights from Ben Rojas, the President of All in One seo. You might also be occupied with a couple of of our guides on wordpress seo:

A few of the ones WPBeginner articles were even written thru Ben himself.

For individuals who liked this article, then please subscribe to our YouTube Channel for wordpress video tutorials. You’ll be capable to moreover to seek out us on Twitter and Fb.

The submit How Ben Rojas Rose From a Developer to the President of AIOSEO first seemed on WPBeginner.

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