Virtual marketer Jenna Kutcher thinks you might be overcomplicating things

I have a magnet on my refrigerator that my parents gave me that says, “Take this… Let me think about this.” So in this age of promotion and marketing, the third lesson of the grab strategy really resonates with me.

Jenna Kutcher is a digital marketer, podcast host, and creator. As the founder of a multi-million dollar brand, she thinks marketers are overcomplicating it.

Read on to discover her top 3 tips for marketers looking to stay ahead of the curve during a time of intense search volatility.

Lesson 1: Don’t underestimate Pinterest.

One of Jenna’s most frustrating pursuits is talking to the big names in promotion, advertising and marketing and paying attention to Insta, TikTok and Google that get all the hype, and not giving Pinterest a peek.

And I get it: When most people think of Pinterest, they probably think of the Internet as a middle school collage. A hodgepodge of DIY projects, one-pot recipes, and wedding-themed inspiration, only without the white glue.

But when Jenna thinks of Pinterest, dollar signs come to mind.

Why?

Pinterest is by Jenna number one guests prominent herbalists for its sector (far surpassing Instagram) and its most successful channel.

Yes. You heard right. And reason boils the whole method down to longevity.

“The average entrepreneur spends 20 hours a week on promotion, advertising and marketing and eight hours on social media,” Jenna urged me.

“For comparison, Pinterest takes me less than an hour a week and gives my content a longer shelf life. The average lifespan of a post on Instagram is 24 hours max. The average lifespan of a pin on Pinterest is 4 months.”

As Jenna explains, Pinterest isn’t a social media platform; it’s a search engine. A visual Google, if you will.

So, step up, B2B marketers: there’s plenty of choice here to introduce your content topic to new audiences, especially in a time of extreme crisis. volatility in the SERPs.

Lesson 2: Much less method, much more center.

I admit, this lesson sounds suspiciously like a Friday night lights citation.

But on the other hand, this is a message Jenna wants to share.

“As creators, we want to get back to the business of getting our content out there. We want to get back to what worked a decade ago and share our lives and what we like online,” he tells me.

“Too many business owners in this space have created systems and teams and become too transparent about the content of their materials, and their audiences actually sense this division..”

Living proof: How likely are you to respond “OMG CUTE” to a Lululemon brand Instagram reel? I’m guessing you’re most likely not.

And then, what about a friend who posts hers wearing Lulu’s new joggers?

In the age of artificial intelligence, people are driven to connect with specific other people.

Incredibly, this means that Jenna is the only one creating IG content for her 1 million+ fans. She also responds to All his private messages and comments.

No one on his team of workers had access to his login because “that is the heartbeat of my connection with my target audience.”

Jenna’s advice here is modest, but not easy: “Take the most important method and put it back at the center. Be improvised and share problems for the sake of sharing them, rather than just looking for ways to monetize.”

Lesson 3: Don’t overcomplicate things.

“We overcomplicate promotion, advertising and marketing every day,” Jenna said. She believes every industry needs to focus on the two simplest problems when it comes to promotion, advertising and marketing:

• Emerge your email document
• Move people from other platforms to your email document

Actually, amen (from a fellow publisher).

Jenna has a thing for podcasts, social media, and Pinterest, and I was shocked to find out that it’s not about “driving product sales” but about getting people to subscribe to her publication.

“My function is to bring people into a space that I consider private and that I can control,” he says.I shouldn’t look at Likes, Follows or Engagement. I look at conversions in my document.”

Why? Because, as Jenna points out, it’s one of the easiest ways to provide value. She loves representing that guaranteed added value in someone’s day, appearing in their inbox among all the Anthropologie ads and Asana notifications.

If you’re a marketer obsessed with mastering every platform’s algorithms and being everywhere instantly, Jenna has some sage advice for you: “Recognize that this is a rental home that you’re lucky to rent, but it doesn’t have to be your final destination.”

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