Why Quick-Shape Video is the Long-Term Solution for the Lead Era

Quick-form video is revolutionizing the best way companies utilize primary lead technology. On the other hand, are you aware of why and how to apply it to your marketing strategy?

When HubSpot started to emerge again in the early 2000s, the primary lead technology method was once natural search optimization. It worked amazingly well for HubSpot (and many other companies), helping us become the company we are today. However, things have changed.

AI trends and subsequent Google algorithm changes have significantly disrupted seo, making keyword competition fiercer than ever, and making it harder and more expensive to rank and boost guests. However, many new businesses are still turning to this technique to power their expansion in 2024, without considering other avenues, which Kieran and I believe is a huge mistake.

As discussed in a recent episode of Advertising Towards the Grain, we see the future of primary lead technology moving toward short-form video, and the data is backing us up. Short-form video was once reported to have the best ROI of any social media marketing strategy in 2024, with over 84% of business owners reporting that video had helped them grow their website visitors online.

On the other hand, what are the benefits of short-form videos and what is the best way to integrate them into your promotional plan?

Advantages of Fast-form Video as Lead Generation Software

Quick-form videos, like YouTube Shorts, TikTok, and Instagram Reels, offer businesses essential advantages over typical lead generation strategies. While the right benefits vary by product and business taste, 3 that Kieran and I find particularly compelling are:

• Scaled distribution: Video platforms give companies the right to use very large audiences, which is especially valuable for newer companies looking to grow their buyer base. For example, YouTube Shorts’ daily viewer selection is expected to reach 70 billion in 2023.

• AI Defensibility: video content is inherently more personality-driven with respect to wisdom-driven, which suggests that it is more difficult to duplicate with AI, ensuring that the content of the material remains unique and engaging

• Differentiation: With so many businesses relying on typical seo anyway, adopting short-form video units allows you to cut out the competition and quickly gain traction in less crowded spaces.

3 Tips for Using Video for Lead Generation

Learn how to test and incorporate video into your promotional workflow by accessing HubSpot’s Video Advertising Starter Pack and considering the tips below:

1. Focus on the narrative.

“Most fashion promotion is boring,” says Kieran. “Instead, try to closely design your own fashion as if you were writing a TV series.”

For example, instead of developing typical and short video campaigns, think of a long-term collection with routine characters and plots. This way of telling stories establishes a deeper connection with the target audience, making your fashion memorable.

Also, don’t underestimate the power of humor at all. “Some of the wacky problems I imagine anyone would have are hiring a comedy writer to help grow a company’s fashion ad campaign,” Kieran says. Humor, again, makes your video content memorable, further differentiating you from the competition.

2. Recycle the content provided.

Especially for teams with limited budgets and resources, repurposing existing video content is a great way to expand your portfolio of short-form content.

For example, recycle long videos by cutting them into smaller, more digestible clips. Turn webinars into video ads or buyer interviews into testimonials. This maximizes the shelf life of your content and helps it reach a wider audience.

Also, don’t be afraid to lean into AI. As Kieran explains in the episode: AI tools now show you how to take the text from a blog post and generate a two-minute instructional video that completely summarizes the blog’s key issues. Add AI-generated audio, embed the video back into the blog, and distribute it across other platforms to fuel guests. Instantly, you’ve created a multimodal blog post that engages readers in new ways.

3. Collaborate with influencers.

Engaging with influencers will help us reach targeted demographics with much less effort. For example, I could look for those who actually have a successful YouTube channel and TikTok account with a very vocal audience, and then collaborate with them for sponsored video content or embed my product in their content.

Pairing your fashion films with (moderately assertive) creators will enhance your credibility, as they have already received established trust from their fans. Additionally, value-aligned and branded influencers reinforce authenticity and ensure your message resonates with a receptive audience.

To check out our entire discussion on the future of lead technology, watch the full episode of Promote against the current under:

This blog collection is in partnership with Promoting Against the Grain, the video podcast. It delves into the insights shared by promotion leaders Kipp Bodnar (CMO of HubSpot) and Kieran Flanagan (SVP, Promoting at HubSpot) as they explore expansion strategies and learn from leading founders and friends.

wordpress seo

[ continue ]

wordpress Maintenance Plans | wordpress hosting

Learn more